Business Development

Build a predictable pipeline. Close better deals. Scale with confidence.

Calyxis acts as your extended growth engine - combining market intelligence, verified data, account-based targeting, and SDR-led outreach to deliver measurable, qualified pipeline.

Compliant. Data-driven. Fully integrated with your CRM and sales workflows.

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The Problem We Solve

Most outbound fails because of:

Poor targeting

Generic messaging

No intent signals

Low-quality data

Inconsistent execution

Weak CRM hygiene

Core Offerings

Strategic Market Mapping & Account Prioritisation

We conduct deep account and territory mapping aligned to your Ideal Customer Profile (ICP).

We layer:

Firmographic data
Technographic stack insights
Hiring & funding signals
Intent signals
Buying committee mapping

Deliverables include:

Account scoring model
ICP-fit matrix
Prioritised ABM playbooks
Territory strategy recommendations

We focus on accounts most likely to convert - not just accounts that exist.

Lead Research, Validation & Enrichment

CRM-ready contact lists with verified:

Email & phone
Role seniority
Decision authority
Technographics
Funding & growth signals

We provide:

Data-accuracy SLA
Bounce-rate thresholds
Sample exports before full roll-out

High-quality enrichment isn’t optional - it’s foundational.

Multi-Channel Outreach Execution (SDR-as-a-Service)

Omnichannel campaigns executed by trained SDRs:

Outlook email
LinkedIn outreach
Voice outreach
Industry-specific channels

Includes:

Persona-based cadences
A/B testing
Escalation rules
CRM routing
Reply handling

Consistency and scale - without internal hiring.

Personalised Messaging & Follow-Ups

Persona-driven messaging built around:

Industry pain points
Business triggers
Funnel-stage nudges
Value-led positioning

We manage:

Controlled follow-ups
Reply categorisation
Lead nurturing
Message performance analytics

We continuously optimise copy and cadence based on real response data.

Meeting Qualification & Calendar Setup

We conduct structured first-touch qualification:

BANT-style validation
Intent verification
Budget & authority screening
Availability coordination

Every confirmed meeting includes:

Written lead profile
Context summary
Priority score
Suggested next steps

Your sales team focuses on closing — not chasing.

Extended Capabilities (Enterprise-Ready Layer)

Modern buyers expect more than outreach.

We integrate:

Account-Based Marketing & Intent Signals

Third-party intent data layered on contact lists to focus on accounts actively researching your domain.

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CRM Integration & Data Hygiene (SLA-Backed)

• Direct uploads • Two-way sync • Deduplication • Field standardisation • Ongoing refresh cycles Clean CRM = higher conversion.

Reporting, KPIs & Optimisation

• Weekly dashboards • Meetings booked • Reply rate • Conversion to SQL • A/B performance Monthly strategic reviews included.

Compliance & Data Privacy (GDPR / CCPA)

• Lawful-basis approach • Suppression list management • Documented data handling processes • Regional compliance safeguards Enterprise-grade compliance is not optional.